Privacy policy

PRIVACY STATEMENT QEREL SRL, located in Lodi (Italy) is committed to protecting the Personal Data (defined below) that you share with us, and explaining how we collect, process, and share that information online. We collect your Personal Data on the Website (defined below) to enhance the services we offer you, maintain and improve the Website, protect the security of you and our Website, comply with legal obligations, and inform you about other services and products that may be available through us, our affiliated companies, and our marketing partners. This Privacy Statement applies to Personal Data collected on our websites, mobile applications, cloud-based services, or controlled widgets embedded in communication platforms, each with a link to this Privacy Statement (collectively, the “Website”). It covers how we collect, use, share, and otherwise process personal information as of the date that this Privacy Statement is posted. By “Personal Data,” we mean information that identifies or can identify you personally. By using this Website or voluntarily providing personal information to us, you consent to the terms of this Privacy Statement. If you do not agree to the policy, please do not use the Website. The Website may contains links to third-party websites, including websites of our business partners. We do not own, operate or control the websites of those third-parties. Accordingly, this Privacy Statement does not apply to any websites maintained or operated by third-parties for the collection, use, storage, disclosure, or other processing of your Personal Information. When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy statement and we encourage you to read that policy statement. Registration to QEREL Customer Database If you register to the QEREL customer database (as a result of your registration to the Website), your Personal Data will be managed by QEREL srl and may be processed, together with the details of your purchases online and/or in stores, for the following purposes: (1) to confirm your identity as a registered QEREL customer and, consequently, to provide a customized global customer service and post-sales service and allow you to access exclusive services and benefits reserved for registered members (e.g.: preservation of your purchase order history, faster online checkout, simplified procedures for product repair and warranty, commercial discounts, pre-sale and other promotional events, etc.); (2) to perform individual or group studies, statistical and/or market research on your preferences for QEREL, products and services of QEREL, so that a personalized service can be offered and cultural and recreational activities may be promoted based on customers’ interests; and/or (3) to contact you and/or send you (by post, telephone, e-mail and any other form of electronic communication or digital means including social network platforms and other instant messaging applications) information and promotions, including commercial information, newsletters, direct marketing material, advertising, catalogues and invitations to events concerning QEREL and other brands, products and services of QEREL. For the purpose referred to point (1) the Personal Data processing is necessary to provide you with the service requested. The data procession referred to points (2) and (3) is based on your prior consent. Our Website uses cookies, including third-party cookies, to ensure its efficient functioning and to improve our services, offer you a better experience and send our online advertising messages in line with your preferences. Cookies are small text files that are sent to your computer (usually to your browser) by the websites you visit. Cookies are stored in your computer to be recognized by those websites on your subsequent visits. Your browser may give you the ability to control cookies. How you do so, however, depends on your browser and the type of cookie. Certain browsers or browser plugins can be set to reject all browser cookies. If you configure your computer to block all cookies, you may disrupt certain web page features, and limit the functionality we can provide when you visit or use our Website. (e.g., we will not be able to provide you with searches that you have asked us to save). You can change your cookie settings at any time. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are still not uniform, so we are not currently set up to respond to those signals. We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on or through our Website. This may also include ads served on other companies’ websites. These ads may be based on information collected by us or third parties. For example, your postal code may be used to target an ad for people in your area. These ads may also be based on your activities on our Website or on third-party websites. For more information about our ad service provider and its cookies, including information about how to opt out of these technologies, you may visit In addition, users may prevent Google’s collection of data generated by your use of the Website (including your IP address) by downloading and installing a Browser Plugin available at You must be at least 16 years old (depending on the state of residence) in order to provide us with Personal Data, and at least 18 years old to purchase products from our Website. Your Personal Data will be processed by suitable electronic or automated means and computerized tools, or manually and on hard copy, exclusively for the purposes for which they have been collected and according to criteria of lawfulness and correctness and protecting the security and confidentiality of Personal Data through the adoption of appropriate measures to prevent loss, alteration, cancellation, destruction, unauthorized access or not allowed processing or not in accordance with the purpose of collection. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. In this regard, we urge you to take every precaution to protect your Personal Data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet. Your Personal Data will be processed by the QEREL internal staff who are duly authorized to do so in accordance with their respective job duties. Your Personal Data may also be processed by third parties to the extent necessary and/or instrumental for the above purposes. These third parties will act on behalf of QEREL as data processors and are under a contractual obligation of confidentiality in respect of the relevant personal information. Your Personal Data will be processed and stored for: (a) as long as required to carry out the purposes for which the Personal Data were collected; (b) in accordance with the storage periods required by applicable laws; or (c) until you revoke your consent to the processing/storage of your Personal Data, if applicable. After the conclusion of such period(s), and where there is no legal or business purpose for retaining your Personal Data, it will be automatically and permanently erased, or made anonymous. In particular, regarding the data processing of registered members into QEREL customer database: Personal Data collected for the purposes of customer management to offer personalized services and advantages reserved for registered members, are kept for a period of 7 years from the date of your last interaction with QEREL; and Purchase details are kept for a period of 7 years from the date of purchase. Please note that you may exercise the rights under the applicable privacy laws including the right to request information as to whether your Personal Data is being processed and as to the characteristics of the processing, the right to rectification and erasure of your Personal Data, and/or the right to have such Personal Data transmitted to another controller. You also have the right to withdraw your consent for the collection and processing of your Personal Data by QEREL at any time, without charge. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal. If you have any requests regarding your Personal Data, have any inquiries regarding this Privacy Statement, or you would like to exercise your rights or receive any information about your rights, please contact (free of charge) the Data Controller or the Group Data Protection Officer (“DPO”) by writing to the addresses/email addresses listed above. (California residents only) If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us as set forth below. Please allow up to 30 days for us to process your request. You may submit such a request once per year. If you are a California resident, California law also provides you with the following rights with respect to your personal information: The right to know what personal information we have collected, used, disclosed and sold about you. To submit a request to know, you may email us at or visit You also may designate an authorized agent to make a request for access on your behalf on our website at The right to request that we delete any personal information we have collected about you. To submit a request for deletion, you may email us at or visit You also may designate an authorized agent to make a request for deletion on your behalf on our website at The right to opt-out of the sale of your personal information. To submit a request to opt out of sale, you may call email us at or visit You also may designate an authorized agent to make a request to opt-out of the sale of your personal on your behalf on our website at When you exercise these rights and submit a request to us, we will verify your identity by asking you to provide us with additional information such us your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We also may use a third party verification provider to verify your identity. Your exercise of these rights will have no adverse effect on the price and quality of our goods or services. In addition and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” about you. Please be assured that this does not mean that QEREL has received money in exchange for your personal information. Instead, there are instances where QEREL has shared the following information about you, collected through cookies, in order to provide you with personalized services: Internet and other electronic network activity information, including browsing history, search history, areas of our Website that you visit and information regarding your interaction with the Website or any advertisements we display. Device identifiers, including your Internet Protocol address, online identifier and location. Your preferences and interests based on information collected when you browse our Website. 11. Data controllers and Contacts If you have any questions about this Privacy Statement or to request this Privacy Statement in another format, please contact us at